Add Sharing Buttons to Increase Revenue and Page Views

May

Add Sharing Buttons to Increase Revenue and Page Views

Posted May 18th, 2012 By Kevin Long

When you sign up for Po.st you’re given a customized sharing tag that carries the web’s four most popular sharing options – Facebook Share, Twitter, Email and Google Plus along with our Po.st Icon. But, did you know that you can add even more sharing options to maximize your revenue and social strategy?

As the only unified sharing platform that actually generates revenue for publishers, Po.st gives you the opportunity to have your content go viral through Facebook and Twitter as well as many other social platforms that add significant value. We’ve seen publishers double page views just by giving readers the chance to share through additional sharing platforms.

For example, a popular video and image site was using only Facebook and Twitter as their sharing options for their users. By integrating Po.st, in addition to their Facebook and Twitter buttons, we were able to generate over 500,000 new monthly shares and over 2.2 million new page views from all the click backs. The Facebook and Twitter shares remained constant but with more buttons we were able to bring them more users which meant a lot more revenue.

Below are a list of the sharing icons that you can have show up on your page in addition to the big four that we start you out with.

All of these buttons can be added or removed within minutes and can be used in any order you choose. In order to add additional sharing buttons to your pages, add the JavaScript variable on the left to your Po.st code and track the shares within your Po.st Analytics. While we start you out with 4 main sharing options, test a few of the additional options on different pages to see which buttons bring you the most new users. Bring in the StumbleUpon or LinkedIn buttons on some of the newer sections of your site. Ask your users how they like to share content with friends to see if you’re missing any of their preferred sharing platforms. Keep in mind that there may be one sharing platform that works well with one content type, and then another set of buttons will perform better in different sections.

There is no right or wrong way to use the sharing options available to you but do keep in mind that there’s a lot more sharing being done then just on Facebook and Twitter, and with Po.st, you can profit from it.

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Add Sharing Buttons to Increase Revenue and Page Views

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