Best Sharing Buttons to Use By Category

One of the most popular questions we receive from publishers is: What are the best sharing buttons to use for my type of website? There is not a lack of social media platforms nowadays, but including every single sharing button might end up overwhelming your readers! We went through our network to help you determine just the right kinds of buttons for your specific types of websites.

Over the past few months, we’ve seen some telling results about the sharing community across our Po.st network; what people are sharing most, when they like to share, where they like to share, and so much more! We gathered all these information to continue and develop best practices for you and your site(s).

We’ve compiled a list of the top 5 sharing buttons we would recommend using by category. Results are based on the sharing activities that take place within the Po.st network. If you have any other categories you’d like to see, let us know!

Based on this information, you can infer a few things for your own site. For example, if you tend to produce long-form content that serve as guides to your readers, you may want to consider including a “print” button (similar to finance, and science). If your website is heavy on imagery, then you should include a Pinterest button (such as food/drink, and fashion). And it’s no surprise that Facebook and Twitter consistently reigns as the top sharing buttons, so you’d definitely want to include these regardless of the type of site you have.