Po.st is the only social sharing platform that monetizes the sharing of your website and blog content
Po.st has thousands of publishers signing up every day to take advantage of the revenue generating opportunities we offer. Within a few minutes, you can have our Po.st social sharing buttons live on your website or blog to begin generating revenue. Po.st is designed to make it extremely easy for you to enable the social distribution of your website content and generate revenue from the social activity that then occurs. Here are three ways website and blog publishers are generating revenue with Po.st:
After the Share Ad
When somebody shares content through Po.st, there is always a pop-up confirmation to notify the person that they’ve successfully shared using Po.st. Publishers have the option to take advantage of that pop-up to deliver targeted advertising to their viewers. There is no better time to deliver advertising than when your viewers are actively engaged in content they like enough to share.
Po.st works with RadiumOne, its parent company, to identify relevant brand advertising to deliver to each unique viewer. If you have an internal ad sales team, you can choose to fill this inventory with ads of your own. Either way, Po.st enables publishers to monetize their content with the new after the share ad unit.
Drive New Website Visitors
Po.st is designed to make it extremely easy for consumers to share a publisher’s content and attract new audiences back to the website or blog to increase page views. When a viewer shares your content, they are given it their social stamp of approval and encouraging their social connections to see what they’re missing. This is no different than traditional referrals, but with the benefit of today’s social web, this referral traffic is amplified each time a new person shares website content to their various social profiles. The increased page views from these new audiences boost ad impressions and generate revenue for website publishers. There’s no easier way to market your website content than to enable your viewers to do it for you through sharing.
With Po.st, website publishers can give their viewers the ability to easily share to any, or all, of their social profiles. In addition to the most popular social networks, Po.st has a suite of over 30 social sharing options that we make available to publishers without sacrificing the visual aesthetic of the sharing tool. Check out all of our available social sharing buttons
Increase the Value of Your Existing Ad Inventory
In addition to providing a new ad placement and boosting website traffic, Po.st helps publishers increase the value of their existing advertising inventory. By combining the data Po.st sees with that of its parent company, RadiumOne, it can provide a whole new level of audience segmentation.
Po.st provides audience segmentation data used to increase the advertising relevance for each unique user. This enhanced targeting is extremely valuable to brands that are looking to only connect with relevant and interested audiences. With Po.st, we can help you create a detailed audience profile of your website visitors to make your advertising more valuable to brand advertisers. Other social sharing tools monetize this data for themselves and do not share the data with their publisher partners.