Ghirardelli wanted to improve its paid campaign performance for display advertising. They were looking for insights on how their content was being shared and through which channels.
Ghirardelli switched to a branded vanity URL powered by the Po.st URL Shortener. They integrated the Po.st Sharing Tool's copy & paste tracking and sharing buttons to ensure that they were tracking 100% of all user sharing activities on their website.
Ghirardelli's click-through-rate on links improved by 600%. They discovered that "Dark Social" copy & paste sharing provided more shares than any other channel, with 3x more "Dark Social" shares than Pinterest shares and 12x more than Facebook.