Success Stories: Platform


Ghirardelli sees 600% increase in click-through rates on social links and discovers new users through copy & paste tracking

  • Objective

    Ghirardelli wanted to improve its paid campaign performance for display advertising. They were looking for insights on how their content was being shared and through which channels.

  • Solution

    Ghirardelli switched to a branded vanity URL powered by the URL Shortener. They integrated the Sharing Tool's copy & paste tracking and sharing buttons to ensure that they were tracking 100% of all user sharing activities on their website.

  • Results

    Ghirardelli's click-through-rate on links improved by 600%. They discovered that "Dark Social" copy & paste sharing provided more shares than any other channel, with 3x more "Dark Social" shares than Pinterest shares and 12x more than Facebook.

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