IPC wanted to reach their existing customers around the web outside of their owned and operated websites.
IPC Media integrated the Po.st Sharing Tool on all of their websites and used the Po.st URL Shortener to create branded short links for content posted to Facebook and Twitter. RadiumOne captured users who shared and clicked back on IPC content and re-targeted these users on other websites with IPC's co-branded ad units.
IPC Media was able to identify their most engaged users and re-target them with ads on other IPC websites. They saw a conversion rate 2x higher than expected and a 22% improvement in paid media campaign performance.