Success Stories: Po.st URL Shortener
Large Fashion Retailer
Large Fashion Retailer measures the effects of social media on sales with the Po.st URL Shortener
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Objective
A large Fashion Retailer wanted to track engagement on social media and generate greater ROI from their Facebook efforts.
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Solution
They used the Po.st URL Shortener to share content to Facebook. In order to track link engagement and website purchase overlap, RadiumOne placed pixels on the retailer's website as users accessed the site via the Po.st link.
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Results
The Fashion Retailer discovered that of the users who clicked on their shortened link, 4.6% went on to make a purchase on their website
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