Large Fashion Retailer

Success Stories: URL Shortener

Large Fashion Retailer

Large Fashion Retailer measures the effects of social media on sales with the URL Shortener

  • Objective

    A large Fashion Retailer wanted to track engagement on social media and generate greater ROI from their Facebook efforts.

  • Solution

    They used the URL Shortener to share content to Facebook. In order to track link engagement and website purchase overlap, RadiumOne placed pixels on the retailer's website as users accessed the site via the link.

  • Results

    The Fashion Retailer discovered that of the users who clicked on their shortened link, 4.6% went on to make a purchase on their website

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