Major Mobile Phone Carrier

Success Stories: URL Shortener

Major Mobile Phone Carrier

Major Mobile Phone Carrier uses the URL Shortener to lower cost per order (CPO) by 86%

  • Objective

    A major Mobile Phone Carrier faced an average CPO of $367 and needed to decrease their cost of acquisition.

  • Solution

    They used the URL Shortener to identify in-market audience through shortened links. RadiumOne used this information to deliver targeted ads for the Mobile Phone Carrier to users who clicked on the shortened links.

  • Results

    Within one month of implementing the URL Shortener, the Mobile Phone Carrier's CPO dropped to $73. By the end of the campaign, the CPO was reduced to $48 — an 86% decrease in acquisition cost!

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