A major Mobile Phone Carrier faced an average CPO of $367 and needed to decrease their cost of acquisition.
They used the Po.st URL Shortener to identify in-market audience through shortened links. RadiumOne used this information to deliver targeted ads for the Mobile Phone Carrier to users who clicked on the shortened links.
Within one month of implementing the Po.st URL Shortener, the Mobile Phone Carrier's CPO dropped to $73. By the end of the campaign, the CPO was reduced to $48 — an 86% decrease in acquisition cost!