Universal Music Group wanted to reach an audience interested in their album and single launches.
Universal Music Group implemented the entire Po.st Sharing Platform (URL Shortener and Sharing Tool) to identify engaged, social audiences for each artist. This audience data was then applied to paid media for a wider prospecting strategy.
Universal Music Group's click-through rate performance surpassed the industry standard by 300%. After seeing the results of using data from Po.st, they increased their spend with RadiumOne by 500%.